A Study of How Social Media Marketing Influences the Customer

Author(s)	Shivam Kumar, Aijaz A. Khan
Country	India
Abstract	Social media can help brands build awareness, establish social proof, target advertising, leverage influencer marketing, and engage with customers in real time. By doing so, social media marketing can affect customer behavior, driving them to try new products or services, purchase from a brand, and become loyal customers. However, it's crucial for brands to use social media ethically and transparently and prioritize building authentic relationships with their customers to build long-lasting trust and credibility
Keywords	Social Media Marketing, Traditional marketing, Influencing Customer and Social Media platform
Field	Business Administration
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-05-25
Cite This	A Study of How Social Media Marketing Influences the Customer - Shivam Kumar, Aijaz A. Khan - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.2865
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.2865
Short DOI	https://doi.org/gr9r5g

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International Journal For Multidisciplinary Research