Perceived Shopping Value in the Era of New Information and Communication Technologies (NICT): An Exploratory Study

Author(s)	Souheil Bchir, Mohamed Othmen Attia
Country	Tunisie
Abstract	Based on a literature review and the results of an exploratory qualitative study, this research examines the dimensions of the perceived value of retail stores in the era of new information and communication technologies (NICT). The results validated the dimensions of Holbrook's typology (1999) and identified new consumer expectations in relation to the integration of NICT in retail stores. These expectations significantly enrich the sub-dimensions of this Holbrook typology and encourage managers who intend to improve their commercial performance to make the shopping experience more immersive and digitalized.
Keywords	Perceived Shopping Value, New Information and Communication Technologies, Exploratory Study.
Field	Mathématiques > Economie / Commerce
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-10-31
Cite This	Perceived Shopping Value in the Era of New Information and Communication Technologies (NICT): An Exploratory Study - Souheil Bchir, Mohamed Othmen Attia - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.28879
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.28879
Short DOI	https://doi.org/g8p2wn

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