An Investigation of Consumer's Online and Offline Shopping Conduct

Pankhuri Chawla

doi:10.36948/ijfmr.2023.v05i03.2896

An Investigation of Consumer's Online and Offline Shopping Conduct

Author(s)	Pankhuri Chawla
Country	India
Abstract	I have embraced this research project undertaking to comprehend client's way of behaving towards on the web and disconnected shopping. I also looked at the factors that affect customers' online and offline shopping behaviors in this study. The report contains the short depiction of the internet shopping and disconnected shopping. It contains the discoveries and examination of the study led to accumulate essential information, to pass judgment on the significance of different qualities that impact the fulfillment of clients in various way and to the different degree. Initial Experience, service delivery, and handling grievances are the three categories that fall under this category. Additionally, efforts have been made to determine the general level of customer satisfaction. There were forty customers who participated in this study. We have come to the conclusion that, despite the fact that the e-commerce industry is increasingly offering cutting-edge services, many customers are still unaware of these offerings. The use of these services is a different matter because they are only concerned with providing innovative services to customers without educating them about them. The e-commerce industry needs to educate customers about the benefits and uses of its services. I learned a lot from working on this project, and it also gave me enough room to use my analytical skills. Web based shopping has become progressively famous, because of accommodation (and frequently lower costs). Online shopping makes it easier to avoid the hassle of searching multiple stores and then waiting in long lines to purchase a particular item, especially during the holiday season. Using a web browser, consumers can directly purchase goods or services from a seller through online shopping, a type of electronic commerce. A shopping search engine, which displays the same product's availability and pricing at various e-retailers, can be used by consumers to find a product of interest by either directly visiting the retailer's website or searching among alternative vendors.
Keywords	Social Media Marketing, Digital Marketing, SEO Ranking, B2b and B2C Marketing
Field	Business Administration
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-05-08
Cite This	An Investigation of Consumer's Online and Offline Shopping Conduct - Pankhuri Chawla - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.2896
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.2896
Short DOI	https://doi.org/gr77qt

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An Investigation of Consumer's Online and Offline Shopping Conduct

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