User’s Preference Towards Frozen Foods in Tirupur City

Author(s)	R.Keerthana, M.Krishnaveni
Country	India
Abstract	This study aims to find origin and growth of the frozen foods in India and study extended to find users preference towards frozen foods. Out of 170, 159 frozen users were identified using random sampling method to collect the questionnaire. Simple percentage, chi-square method was used to analysis the collected primary data. Findings, resulted that age group up to 25 years were identified most of female than male user prefers frozen foods. they were mostly unmarried with college level education and working as professional having nuclear family with average income between Rs.25,001-Rs.50,000. They spend Rs.500 for buying frozen food. user somewhat know about frozen foods but they prefer branded and won’t check the temperature of the frozen foods. Most of the user prefers peas for cooking continues with sweet corn, panner, French fries, etc.,
Keywords	Preference, Frozen Foods, Spending of Frozen, Type of Food
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-05-08
Cite This	User’s Preference Towards Frozen Foods in Tirupur City - R.Keerthana, M.Krishnaveni - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.2897
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.2897
Short DOI	https://doi.org/gr77qs

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