International Journal For Multidisciplinary Research

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Stakeholders’ Engagement in Tourism Development

Author(s) Margarita G. Hilario, Ninfa S. Asia, Divina M. Cayabyab, Orlino J. Mandac, Quincy S. Savellano
Country Philippines
Abstract This study investigates stakeholders’ engagement in tourism development initiatives involving four key stakeholder groups: private-sector businesses (26), non-governmental organizations/POs (31), educational institutions (53), and community residents and leaders (56). The assessment of stakeholder engagement was based on the roles outlined by the United Nations World Tourism Organization (UNWTO, 2017), which provide a framework for evaluating the contributions of various stakeholders in the tourism sector.
A checklist questionnaire was administered to 166 respondents across four municipalities and two cities in Ilocos Norte: Paoay, Pagudpud, Bangui, Burgos, Laoag City, and Batac City—identified as the most visited areas from 2010 to 2017.
The findings reveal that stakeholders demonstrate a strong commitment to their assigned roles, which is evident in their active participation in tourism planning, resource management, and collaborative initiatives. This commitment indicates a viable pathway toward sustainable tourism development, as stakeholders are willing to invest time and resources in practices that promote environmental sustainability, cultural preservation, and economic growth.
However, the study also highlights that community residents’ engagement remains moderate. While there is a general willingness among community members to participate in tourism initiatives, barriers such as limited involvement in planning and decision processes, communicating local community interest, among others impede their full involvement. This moderate engagement suggests that although stakeholders recognize the importance of community participation, there is a significant gap in actively involving residents in tourism development discussions and activities.
To address this gap, there is a need to enhance community participation through capacity-building to equip community leaders with the necessary skills to enhance engagement in tourism planning. By fostering a more inclusive approach to tourism development, stakeholders can ensure that community residents feel valued and empowered, ultimately leading to more equitable and sustainable outcomes for all parties involved.
Keywords Tourism stakeholders, stakeholder engagement, stakeholder roles, sustainable tourism development
Field Sociology > Tourism / Transport
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-10-29
Cite This Stakeholders’ Engagement in Tourism Development - Margarita G. Hilario, Ninfa S. Asia, Divina M. Cayabyab, Orlino J. Mandac, Quincy S. Savellano - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.29097
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.29097
Short DOI https://doi.org/g8pnpr
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