The Role of Digital Startups in Addressing Shifts in Fashion Consumer Behavior

Author(s)	Arya Chanchal
Country	India
Abstract	This research paper explores the role of digital startups in addressing the evolving consumer behavior within the fashion industry. The paper first uses Maslow’s hierarchy of needs as a conceptual framework to analyze the various factors that influence consumer purchasing decisions in the aforementioned industry before evaluating how the increasing impact of digital transformation and advanced technologies, coupled with a rising emphasis on sustainability, has significantly altered fashion consumer behavior. The latter half of the paper entails case studies of innovative digital startups such as DressX and the Metaverse Fashion Week hosted on Decentraland to understand how these companies are responding to and shaping the future of fashion by addressing these emerging consumer needs. The findings underscore the pivotal role of digital startups in fostering innovation and offering consumers more accessible, convenient, and sustainable fashion experiences.
Keywords	Fashion industry, Digital transformation, Sustainability, Innovation, Consumer Behaviour
Field	Arts > Fashion
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-10-22
Cite This	The Role of Digital Startups in Addressing Shifts in Fashion Consumer Behavior - Arya Chanchal - IJFMR Volume 6, Issue 5, September-October 2024.

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International Journal For Multidisciplinary Research