International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Effectiveness of Personalized Marketing Strategies on Customer Retention

Author(s) Gunjeet Khemka
Country India
Abstract In today's competitive business landscape, the efficacy of personalized marketing strategies in fostering customer retention has become a pivotal area of inquiry. This research paper investigates the impact of personalized marketing on customer retention across various industries, utilizing a mixed-methods approach to gather and analyze data.
Keywords Pharmaceutical, Marketing, Customer retention, strategies personalized marketing
Field Business Administration
Published In Volume 6, Issue 5, September-October 2024
Published On 2024-10-23
Cite This Effectiveness of Personalized Marketing Strategies on Customer Retention - Gunjeet Khemka - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.29212
DOI https://doi.org/10.36948/ijfmr.2024.v06i05.29212
Short DOI https://doi.org/g8pnnp
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