Consumer Behavior of Buying Organic Jaggery in Chandur (Bazar) of Amravati District in Maharashtra State of India

Author(s)	Kuldeep D. Tayade
Country	India
Abstract	This study explores the consumer behavior of purchasing organic jaggery in Chandur (Bazar), Amravati district, Maharashtra. It investigates the factors influencing consumer decisions, including health consciousness, environmental awareness, and perceptions of quality and taste. The study aims to understand the motivations behind the growing preference for organic jaggery over conventional options and to identify challenges faced by consumers. It also examines the role of local markets and vendors in the distribution and accessibility of organic jaggery within the region. By understanding these aspects, the study contributes to a deeper understanding of the consumer landscape related to organic jaggery in the context of Chandur (Bazar) and provides valuable insights for stakeholders in the organic food industry.
Keywords	Consumer Behavior, jaggery in Chandur (Bazar)
Field	Business Administration
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-10-30
Cite This	Consumer Behavior of Buying Organic Jaggery in Chandur (Bazar) of Amravati District in Maharashtra State of India - Kuldeep D. Tayade - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.29215
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.29215
Short DOI	https://doi.org/g8p2wg

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