Case Study on Transforming Financial Decision-Making with Big Data and Advanced Analytics

Author(s)	Bharathi V Kalmath, Shaista Banu Harris, Akshay A, Shivshankarachar Y, Kruthi V P
Country	India
Abstract	This case study examines the transformative impact of big data, artificial intelligence (AI), and machine learning (ML) on financial decision-making. These technologies enable more informed, data-driven investment strategies and improved risk management by providing real-time insights and predictive analytics. While they enhance key performance metrics such as return on investment (ROI) and portfolio stability, challenges remain. Issues like data quality, skill gaps, and regulatory compliance hinder seamless integration. Addressing these challenges is essential to fully unlocking the potential of advanced analytics in the finance sector.
Keywords	big data, artificial intelligence (AI), machine learning (ML), financial decision-making.
Field	Computer Applications
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-10-23
Cite This	Case Study on Transforming Financial Decision-Making with Big Data and Advanced Analytics - Bharathi V Kalmath, Shaista Banu Harris, Akshay A, Shivshankarachar Y, Kruthi V P - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.29218
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.29218
Short DOI	https://doi.org/g8pnnk

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