Strategic Considerations for Small Businesses: Selecting the Optimal E-commerce Platform

Author(s)	Arif Babayev
Country	Kazakhstan
Abstract	Choosing the right e-commerce platform is crucial for small businesses seeking to expand their market presence and streamline operations. This paper explores the key factors influencing platform selection, such as usability, scalability, flexibility, and cost, while applying the Technology Acceptance Model (TAM) and Resource-Based View (RBV) frameworks to analyze platform adoption. The study focuses on Shopify, WooCommerce, and Amazon Marketplace, comparing their impact on business growth, customer satisfaction, and operational efficiency. Additionally, the paper discusses emerging trends, including artificial intelligence (AI) and automation, offering practical insights for small businesses looking to optimize their digital strategies and gain a competitive edge
Keywords	E-commerce platforms, small business strategy, Shopify, WooCommerce, Amazon Marketplace, Technology Acceptance Model (TAM), Resource-Based View (RBV), artificial intelligence in e-commerce, automation, digital transformation
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-11-07
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.29308
Short DOI	https://doi.org/g8qfxg

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