International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
•
Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
Home
Research Paper
Submit Research Paper
Publication Guidelines
Publication Charges
Upload Documents
Track Status / Pay Fees / Download Publication Certi.
Editors & Reviewers
View All
Join as a Reviewer
Reviewer Referral Program
Get Membership Certificate
Current Issue
Publication Archive
Conference
Publishing Conf. with IJFMR
Upcoming Conference(s) ↓
WSMCDD-2025
GSMCDD-2025
Conferences Published ↓
RBS:RH-COVID-19 (2023)
ICMRS'23
PIPRDA-2023
Contact Us
Plagiarism is checked by the leading plagiarism checker
Call for Paper
Volume 6 Issue 6
November-December 2024
Indexing Partners
The Impact of Corporate Social Responsibility on Corporate Reputation
Author(s) | HARSH VARDHAN, MAHEWASH MARIYAM ALAM, UJJWAL RAJ |
---|---|
Country | India |
Abstract | This research paper explores the profound impact of Corporate Social Responsibility (CSR) on corporate reputation, focusing on the mechanisms through which CSR initiatives enhance or protect a company’s public image. By analyzing key theoretical frameworks such as stakeholder theory, social contract theory, and legitimacy theory, the paper examines how businesses strategically use CSR to manage reputational risks, improve brand trust, and foster positive public perception. Case studies of companies with successful CSR strategies highlight the benefits in financial performance, consumer loyalty, and crisis resilience. The challenges of managing CSR in a digital age, where transparency and scrutiny are heightened, are also discussed. The paper concludes with recommendations for balancing ethical responsibility with business objectives, stressing the importance of integrating CSR into core business strategies to build long-term reputational capital and sustainable growth. This research underscores CSR as a critical tool in modern corporate reputation management in both local and global contexts. |
Keywords | Corporate Social Responsibility (CSR) • Corporate Reputation • Stakeholder Theory • Social Contract Theory • Legitimacy Theory • Reputational Risk • Corporate Governance • Brand Image • Consumer Trust • Ethical Practices • Social Initiatives • Corporate Identity • Social Responsibility • Financial Performance • Sustainable Development • Public Perception • Corporate Accountability |
Field | Sociology > Administration / Law / Management |
Published In | Volume 6, Issue 6, November-December 2024 |
Published On | 2024-11-05 |
Cite This | The Impact of Corporate Social Responsibility on Corporate Reputation - HARSH VARDHAN, MAHEWASH MARIYAM ALAM, UJJWAL RAJ - IJFMR Volume 6, Issue 6, November-December 2024. |
Share this
E-ISSN 2582-2160
doi
CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
Downloads
All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.