“AI and Content in Marketing”- Correlations on Perception

Author(s)	Tiyasha Saha
Country	India
Abstract	The project course was an exploration on ‘AI and content in marketing’. Given the presence of AI in everyday lives today, the research was focused on understanding the usage of AI in the domain of marketing from both the perspectives, that of marketing professionals and the consumers who are the perceiver of the content produced. The research delved deeper using different processes like in-depth interviews and survey and an extensive study of existing literature to form a strong foundation and find ideas that can be used to further the scope of AI by finding different metrics to study its perception and making AI a part of the domain of marketing.
Keywords	Content marketing, AI, Consumer behaviour, advertising
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-11-06
Cite This	“AI and Content in Marketing”- Correlations on Perception - Tiyasha Saha - IJFMR Volume 6, Issue 6, November-December 2024.

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