International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Marketing Strategy and "Green Path" of Honda

Author(s) Abhinav Sharma
Country India
Abstract Honda is a multinational company mainly engaged in manufacturing and selling cars, motorcycles, and electric vehicles. It was created in 1948 by Japanese Soichiro Honda and Takeo Fujisawa. The company has grown to become the world's largest motorcycle manufacturer and one of the largest automakers, operating in more than 150 countries. Honda is known for its innovative and quality products, including the popular Civic and Accord cars and the Gold Wing motorcycle. The company is also a pioneer in the development of hybrid and fuel cell vehicles, and its Insight and Clarity models are leaders in environmentally friendly transportation.
In addition to its automobile and motorcycle business, Honda manufactures a variety of electrical equipment, including lawn mowers, lawn mowers, and snow throwers. Working to reduce its environmental impact through initiatives such as energy efficiency and waste reduction programs, the company's commitment to sustainability continues from its products to its activities. Overall, Honda is a company that strives to provide its customers with reliable, innovative and environmentally friendly products. Its dedication to quality and safety has helped it become a trusted and respected brand worldwide.
Field Business Administration
Published In Volume 5, Issue 3, May-June 2023
Published On 2023-05-10
Cite This Marketing Strategy and "Green Path" of Honda - Abhinav Sharma - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3003
DOI https://doi.org/10.36948/ijfmr.2023.v05i03.3003
Short DOI https://doi.org/gr77pk
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