International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Quality Dimensions of Travel Products: A Research Perspective

Author(s) Wilhelmina D. Lazatin, Xiaohua Qin
Country Philippines
Abstract This paper also explores the impacts and benefits of enhancing the quality of travel products using the four dimensions: conformity, durability, design innovation and improvement, and brand image.. It is found that high-quality travel products can not only improve tourists' satisfaction and promote word-of-mouth communication but also enhance brand image and market competitiveness, thus driving the development of related industries(Khan, M. S., et al. (2020). However, the improvement of travel product quality also faces many challenges, such as homogenized competition in the market, insufficient professionalism of service personnel, and lack of brand strategy. In response to these problems, this paper proposes future directions for research and practice, including strengthening product innovation and formulating a systematic brand-building strategy.
By synthesizing the research on China's travel product quality, this paper aims to provide valuable references for academics and the industry and to provide theoretical support and practical guidance for improving travel product quality.
Keywords Brand Image, Conformance to Specifications, Design Innovation and Improvement, Durability, Product Quality, Travel Products
Field Business Administration
Published In Volume 6, Issue 6, November-December 2024
Published On 2024-11-07
Cite This Quality Dimensions of Travel Products: A Research Perspective - Wilhelmina D. Lazatin, Xiaohua Qin - IJFMR Volume 6, Issue 6, November-December 2024. DOI 10.36948/ijfmr.2024.v06i06.30105
DOI https://doi.org/10.36948/ijfmr.2024.v06i06.30105
Short DOI https://doi.org/g8qfsx
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