Digital Marketing and Its Extending Scope

Shivi; Navjot Kaur

doi:10.36948/ijfmr.2024.v06i06.30255

Digital Marketing and Its Extending Scope

Author(s)	Shivi, Navjot Kaur
Country	India
Abstract	In India, digital marketing is expanding quickly. Digital marketing is being used by many Indian businesses to gain a competitive edge. However, digital marketing alone cannot guarantee a marketing campaign's success. Instead, for any marketing campaign to be successful, it must fully utilize the range of marketing strategies that are accessible in both traditional and modern marketing. This study demonstrates components and scope of digital marketing that helps to maximize the enormous potential for sales growth. The introduction of digital marketing is followed by a discussion of its components, types, and the increasing scope of Digital marketing over the year. The number of internet users is growing quickly, and as digital marketing relies heavily on the internet, it has benefited the most. Customers are shifting their purchasing habits and favoring digital marketing over traditional marketing. Furthermore, the majority of retailers still had to register their own domain address, according to a 2000 UK poll. These issues pushed marketers to come up with fresh approaches to incorporating digital technology into market expansion. With the rise of social media platforms like Face book, Instagram, LinkedIn, and YouTube in the 2000s, customers have become increasingly reliant on social media and this is the most convenient source for them to shop. Businesses can send the appropriate message to the right people thanks to digital marketing. Online marketing is providing help to the businessmen’s to learn about the demographic likings, preferences, and behavior of their audience. The primary focus of this study has been on the scope of the internet marketing.
Keywords	Digital marketing is the part of marketing that uses online and internet-based digital tools, like smart phones, desktop computers, and other digital platforms and media, to advertise goods and services.
Field	Sociology > Administration / Law / Management
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-11-13
Cite This	Digital Marketing and Its Extending Scope - Shivi, Navjot Kaur - IJFMR Volume 6, Issue 6, November-December 2024. DOI 10.36948/ijfmr.2024.v06i06.30255
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.30255
Short DOI	https://doi.org/g8rd5b

View / Download PDF File

E-ISSN 2582-2160

doi

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads

Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6 Cover Page Vol 6 Isu 5 Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Digital Marketing and Its Extending Scope

Share this