International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 6
November-December 2024
Indexing Partners
Leveraging Sales Data Analytics to Optimize Pharmaceutical Drug Launches: A Technical Analysis
Author(s) | Harpreet Singh |
---|---|
Country | United States |
Abstract | This technical article quantifies the impact of sales data analytics on pharmaceutical drug launch optimization through advanced predictive modeling and real-time market analysis. The article examines data from 150 drug launches between 2018-2023, analyzing the correlation between analytics implementation and market success. Findings demonstrate that machine learning models reduce forecast variance from ±25% to ±8%, while real-time analytics processing 2.5 million data points per cycle enables 72-hour market response times. Advanced analytics platforms achieve 89% accuracy in predicting prescriber value through multi-channel engagement analysis. The article reveals that integrating AI-driven territory optimization improves field force efficiency by 34%, while automated data validation achieves 99.8% accuracy. Implementation results show consistent outperformance across key metrics, including a 45% higher market penetration rate and a 23% improvement in launch trajectories compared to traditional approaches. |
Keywords | Pharmaceutical Analytics, Drug Launch Optimization, Machine Learning in Healthcare, Real-time Market Analysis, Predictive Modeling |
Field | Computer |
Published In | Volume 6, Issue 6, November-December 2024 |
Published On | 2024-11-13 |
Cite This | Leveraging Sales Data Analytics to Optimize Pharmaceutical Drug Launches: A Technical Analysis - Harpreet Singh - IJFMR Volume 6, Issue 6, November-December 2024. DOI 10.36948/ijfmr.2024.v06i06.30347 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i06.30347 |
Short DOI | https://doi.org/g8rd44 |
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