International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.

Leveraging Sales Data Analytics to Optimize Pharmaceutical Drug Launches: A Technical Analysis

Author(s) Harpreet Singh
Country United States
Abstract This technical article quantifies the impact of sales data analytics on pharmaceutical drug launch optimization through advanced predictive modeling and real-time market analysis. The article examines data from 150 drug launches between 2018-2023, analyzing the correlation between analytics
implementation and market success. Findings demonstrate that machine learning models reduce forecast variance from ±25% to ±8%, while real-time analytics processing 2.5 million data points per cycle enables 72-hour market response times. Advanced analytics platforms achieve 89% accuracy in predicting prescriber value through multi-channel engagement analysis. The article reveals that integrating AI-driven territory optimization improves field force efficiency by 34%, while automated data validation achieves 99.8% accuracy. Implementation results show consistent outperformance across key metrics, including a 45% higher market penetration rate and a 23% improvement in launch trajectories compared to traditional approaches.
Keywords Pharmaceutical Analytics, Drug Launch Optimization, Machine Learning in Healthcare, Real-time Market Analysis, Predictive Modeling
Field Computer
Published In Volume 6, Issue 6, November-December 2024
Published On 2024-11-13
Cite This Leveraging Sales Data Analytics to Optimize Pharmaceutical Drug Launches: A Technical Analysis - Harpreet Singh - IJFMR Volume 6, Issue 6, November-December 2024. DOI 10.36948/ijfmr.2024.v06i06.30347
DOI https://doi.org/10.36948/ijfmr.2024.v06i06.30347
Short DOI https://doi.org/g8rd44

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