International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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A Study on Consumers Buying Behaviour Towards FMCG Products with Reference to Manpuri District

Author(s) SUNNY YADAV
Country India
Abstract This research made clear that consumers place more weight on the quality of fast-moving consumer goods when making purchasing decisions about particular brands. This study measures the degree to which different factors have an impact on the respondents' decisions to purchase FMCG products. Advertising for FMCG had become an essential component of customers' daily lives. Every day, consumers are actually presented with hundreds of different brands. This was done by finding the key factors of branding, quality, and the four Ps. ( pricing, packing, promotion and purity) The research found that brand recognition and product quality are what influence consumers' decisions to buy, with all other factors having little bearing.
These days, all societies of people typically consume these products, even though rural consumers also use their popular branded products across all product categories and spend a sizeable percentage of their income on these goods. Reduce the likelihood that customers will choose these companies over others because they are well-known, familiar, or because of advertising. This research also shows that despite their failures in low involvement in some products, consumers still develop their behavioural and attitudes towards FMCG companies. Despite facing a number of criticisms, it was effective in instilling a sense of brand loyalty in consumers' minds for its products.
Field Business Administration
Published In Volume 5, Issue 3, May-June 2023
Published On 2023-05-13
DOI https://doi.org/10.36948/ijfmr.2023.v05i03.3053
Short DOI https://doi.org/gr8p6z
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E-ISSN 2582-2160
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