Navigating the Digital Landscape: The Role of Influencer Marketing in Boosting Sales

Author(s)	Riddhi Maheshwari
Country	India
Abstract	This research paper specifically tries to analyse the interconnectivity of digital marketing and influencer marketing, especially about sales. The author’s purpose is to identify the effective promotion tactics and engagement of the consumer using influencer marketing. The following secondary research method was used; a comprehensive search of already published sources was conducted and several case studies were used to gather data analysing the effectiveness of influencer marketing in changing consumer buying behaviour and sales results. Some studies show that the level of the message and the degree of campaign relevance to brand values affect the effectiveness of the campaign. Finally, the research finds a new driving force in influencer marketing, but at the same time, brands face many issues with evaluation and credibility to influence sales.
Keywords	Digital Landscape, Influencer Marketing, Sales
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-11-30
Cite This	Navigating the Digital Landscape: The Role of Influencer Marketing in Boosting Sales - Riddhi Maheshwari - IJFMR Volume 6, Issue 6, November-December 2024. DOI 10.36948/ijfmr.2024.v06i06.30547
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.30547
Short DOI	https://doi.org/g8sg7p

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International Journal For Multidisciplinary Research