Assessing the Consumer Perception Towards Online Shopping in Amazon

Author(s)	Utkarsh kumar
Country	India
Abstract	The study examined consumer purchase habits in order to gauge how satisfied customers were with Amazon's offerings. Customer loyalty is typically seen as the driving force behind the connection between an individual's attitude and recurring business. Customers may purchase anything online, including books, products for the home, toys, hardware, and software, etc. Additionally, because the internet has many benefits, it has gained popularity among adults and younger shoppers in only a few short years. One of the business terms that is currently overused is "customer loyalty”. The descriptive research design has been used to achieve these goals. The information was gathered from 100 respondents in the South Chennai area of the city. Customers may surf websites and make purchases while seated in front of a computer. The internet offers a variety of ways to get information, provide a service, or buy a product. Amazon should take use of these opportunities to grow its client base and ultimately make money.
Field	Business Administration
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-05-13
Cite This	Assessing the Consumer Perception Towards Online Shopping in Amazon - Utkarsh kumar - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3063
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.3063
Short DOI	https://doi.org/gr8p6r

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International Journal For Multidisciplinary Research