International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

A Study of Consumer Buying Behavior of Ford Brand

Author(s) RUPAM SHUKLA
Country INDIA
Abstract Preferences of Ford brand buyers Developing a successful market in today's competitive environment requires an in-depth familiarity with consumer purchasing patterns. The study's goal is to evaluate how satisfied buyers are with their Ford purchases and identify the factors that contribute to their decision to purchase. The study's primary objective was to learn about current Ford car owners' perceptions of the brand's strengths and weaknesses.
Researchers use questionnaires to learn about consumer buying habits in relation to variables like brand. Features, mileage, offers, performance, and service. Telephone callings were also used to get feedback from current car owners on how to make the car-buying/-leasing process more convenient for future customers. To help us evaluate the merits and shortcomings of the vehicles, we surveyed 100 people at random. The primary purpose of this report was to survey Ford customers about their experiences with the company's current products and services and analyse those responses in light of what those customers would like to see Ford offer in the future. Brand recognition, product offerings, and pricing were identified as company strengths, while mileage and customer service were identified as areas for improvement.
Field Business Administration
Published In Volume 5, Issue 3, May-June 2023
Published On 2023-05-14
Cite This A Study of Consumer Buying Behavior of Ford Brand - RUPAM SHUKLA - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3092
DOI https://doi.org/10.36948/ijfmr.2023.v05i03.3092
Short DOI https://doi.org/gr8p6d
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com