International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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A Study of Consumer Buying Behavior of Ford Brand

Author(s) RUPAM SHUKLA
Country INDIA
Abstract Preferences of Ford brand buyers Developing a successful market in today's competitive environment requires an in-depth familiarity with consumer purchasing patterns. The study's goal is to evaluate how satisfied buyers are with their Ford purchases and identify the factors that contribute to their decision to purchase. The study's primary objective was to learn about current Ford car owners' perceptions of the brand's strengths and weaknesses.
Researchers use questionnaires to learn about consumer buying habits in relation to variables like brand. Features, mileage, offers, performance, and service. Telephone callings were also used to get feedback from current car owners on how to make the car-buying/-leasing process more convenient for future customers. To help us evaluate the merits and shortcomings of the vehicles, we surveyed 100 people at random. The primary purpose of this report was to survey Ford customers about their experiences with the company's current products and services and analyse those responses in light of what those customers would like to see Ford offer in the future. Brand recognition, product offerings, and pricing were identified as company strengths, while mileage and customer service were identified as areas for improvement.
Field Business Administration
Published In Volume 5, Issue 3, May-June 2023
Published On 2023-05-14
Cite This A Study of Consumer Buying Behavior of Ford Brand - RUPAM SHUKLA - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3092
DOI https://doi.org/10.36948/ijfmr.2023.v05i03.3092
Short DOI https://doi.org/gr8p6d
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