Global Marketing Strategies of McDonald’s

Author(s)	Saurav Kumar
Country	India
Abstract	The majority of people need to have initially criticized the idea of a nationwide restaurant chain store the same goods, but little did they realize that this brilliant idea would later revolutionize the business landscape. Since opening its ground-breaking first restaurant McDonald's has led the globe since its founding in San Bernardino, California, in 1948 market for fast food. one among the most famous renowned retailer services for food, McDonald's has greater than 30,000 places serving 47 million people daily across 121 different countries. In almost every country where it conducts business, it holds a dominant share of the market for internationally recognized quick service restaurants. Our group has taken up the case of McDonald's in order to study the various ways that a company strategizes as well as differentiates its approaches in various nations, as well as attempt to comprehend the complex factors engaged with the differentiating and positioning approaches of the same business in different, different markets extend throughout the globe.
Field	Business Administration
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-05-15
Cite This	Global Marketing Strategies of McDonald’s - Saurav Kumar - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3094
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.3094
Short DOI	https://doi.org/gr8p6b

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research