International Journal For Multidisciplinary Research

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Deepfake technology in social media: Social and legal implications in India

Author(s) SIDHARTH T, GUHAN T
Country India
Abstract Deepfake technology is a latest AI tool which is used for manipulation and fabrication of audio,
video and images. This technology first appeared in 2017. It is the realistic swap of a person’s
face and voice with some other person. Social media has been the major platform for providing
deepfake contents. The social media users are witnessing the effects of deepfake technology.
Although there are few advantages it has been widely used for illegal purposes. It has been an
emerging threat in the virtual world. It has the power to replace the original content with fake
which looks real. Lots of misinformation has been spread due to deepfake. The deepfake
content can manipulate public opinion. The public has begun to doubt on the originality of the
content spread in the social media. The technology has done psychological damage to many
people. It is considered to be illegal technology in many aspects and there are penal provisions
relating to usage of deepfake. There are certain inconsistencies in the current Indian laws with
regard to deepfake. The study aims at giving awareness about the dark side of deepfake
technology in social media. The research will be based upon socio-legal effects of deepfake
technology in India
Published In Volume 6, Issue 6, November-December 2024
Published On 2024-11-22
Cite This Deepfake technology in social media: Social and legal implications in India - SIDHARTH T, GUHAN T - IJFMR Volume 6, Issue 6, November-December 2024. DOI 10.36948/ijfmr.2024.v06i06.31284
DOI https://doi.org/10.36948/ijfmr.2024.v06i06.31284
Short DOI https://doi.org/
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