International Journal For Multidisciplinary Research

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False Advertising

Author(s) Samiksha
Country India
Abstract Have you ever come across the advertisement campaigns that these big companies nowadays run?
Well, I think you might have.
It’s easy to spot such advertisements once in a while nowadays.
But what do you think about them?
Are they genuinely doing it just to support themselves or to earn a huge amount of profit?
Well, the answer to this could be two folds.
These big firms might run these ad campaigns to spread awareness about their brand amongst the people or just to earn profit by increasing their presence in the people’s lives out there. Every business that focuses on maximizing its business or the scalability or the profit of the business is successful nowadays.
And to reach that success, these big firms can go to any limits and my paper deals with one such scenario where the people have been harmed and have suffered a lot due to these ad campaigns.
In my paper, we will discuss the famous advertisement campaign Pepsi ran in the year 1995 to win the Cola war with its opponent coca cola. The campaign was called “Drink Pepsi, get stuff.”
This campaign was a huge example of false advertising as well as which raised the question of whether advertisements were an offer to the public or not.
Field Sociology > Administration / Law / Management
Published In Volume 5, Issue 3, May-June 2023
Published On 2023-05-18
Cite This False Advertising - Samiksha - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3130
DOI https://doi.org/10.36948/ijfmr.2023.v05i03.3130
Short DOI https://doi.org/gr9r4j
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