International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2025) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.

Beyond Greenwashing: Transforming Ethical Branding with AI-Driven Narratives for the Eco-Conscious Generation

Author(s) Shashwat Sharma
Country India
Abstract In an era marked by increasing environmental awareness, ethical branding has emerged as a cornerstone for companies aiming to align with eco-conscious consumers. This paper explores how artificial intelligence (AI) is revolutionizing ethical branding by addressing the challenges of greenwashing and fostering authentic, transparent communication. It highlights the shifting preferences of Gen Z and Millennials, whose demand for sustainability drives brands to adopt innovative strategies. The role of AI in monitoring supply chains, automating sustainability reporting, and tailoring ethical narratives through data-driven insights is examined. Case studies, such as Patagonia’s transparent practices and Everlane’s radical transparency, illustrate how AI enables brands to gain consumer trust by ensuring accountability and verifiability. The paper also delves into ethical dilemmas posed by AI in marketing and branding, emphasizing the need for transparency and data privacy. By leveraging AI to craft authentic, eco-friendly narratives, brands can meet the evolving expectations of the eco-conscious generation while fostering a culture of responsibility and trust.
Keywords Ethical branding, artificial intelligence, greenwashing, eco-conscious consumers, sustainability, Gen Z, Millennials, supply chain transparency, personalized marketing, data-driven insights, sustainable practices, consumer trust, authenticity, environmental accountability, AI-powered narratives, and sustainability reporting.
Field Business Administration
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-16
Cite This Beyond Greenwashing: Transforming Ethical Branding with AI-Driven Narratives for the Eco-Conscious Generation - Shashwat Sharma - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.31589
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.31589
Short DOI https://doi.org/g82hqg

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