
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 7 Issue 1
January-February 2025
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Beyond Greenwashing: Transforming Ethical Branding with AI-Driven Narratives for the Eco-Conscious Generation
Author(s) | Shashwat Sharma |
---|---|
Country | India |
Abstract | In an era marked by increasing environmental awareness, ethical branding has emerged as a cornerstone for companies aiming to align with eco-conscious consumers. This paper explores how artificial intelligence (AI) is revolutionizing ethical branding by addressing the challenges of greenwashing and fostering authentic, transparent communication. It highlights the shifting preferences of Gen Z and Millennials, whose demand for sustainability drives brands to adopt innovative strategies. The role of AI in monitoring supply chains, automating sustainability reporting, and tailoring ethical narratives through data-driven insights is examined. Case studies, such as Patagonia’s transparent practices and Everlane’s radical transparency, illustrate how AI enables brands to gain consumer trust by ensuring accountability and verifiability. The paper also delves into ethical dilemmas posed by AI in marketing and branding, emphasizing the need for transparency and data privacy. By leveraging AI to craft authentic, eco-friendly narratives, brands can meet the evolving expectations of the eco-conscious generation while fostering a culture of responsibility and trust. |
Keywords | Ethical branding, artificial intelligence, greenwashing, eco-conscious consumers, sustainability, Gen Z, Millennials, supply chain transparency, personalized marketing, data-driven insights, sustainable practices, consumer trust, authenticity, environmental accountability, AI-powered narratives, and sustainability reporting. |
Field | Business Administration |
Published In | Volume 7, Issue 1, January-February 2025 |
Published On | 2025-01-16 |
Cite This | Beyond Greenwashing: Transforming Ethical Branding with AI-Driven Narratives for the Eco-Conscious Generation - Shashwat Sharma - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.31589 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i01.31589 |
Short DOI | https://doi.org/g82hqg |
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E-ISSN 2582-2160

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