International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.

Challenges and Opportunities of E-commerce in the African Market: A Case Analysis of Amazon.com

Author(s) Dada I. Lemi
Country Sudan
Abstract E-commerce has grown to be one of the most significant global business drifts over the last few years. The ongoing e-business transformation is supported by the advancement in technology, big data, and analytics, and artificial intelligence (AI) offers broader opportunities for improved, data-driven decision-making (Leonardi, 2020). The enrolment of the Internet of Things (IoT) including smart and connected devices that create interactive performance as well as manage data makes a business agile today. The connected global ecosystem has created many benefits including virtual trading (e-commerce) and taking advantage of these is going to generate a competitive edge for businesses that operate in the global space. The technological advancement and industrial revolution allow for better, cheaper, and faster production and global business networking. It is transforming the way businesses are conducted, and producers and consumers (customers) including suppliers engage and interact in e-commerce. The potential for the rapid growth of e-commerce in Africa offers compelling opportunities for private and public sectors in the continent e.g. enhancing governmental agility and performance, lower cost of production and supplies, increasing flexibility and agility, opens up wider scale and scope of products and services, increases transparency and accountability as well as speed up business transactions across the world.
Keywords e-commerce, African market, internet of things (IoT), artificial intelligence (AI), regulations, population, web stores.
Field Business Administration
Published In Volume 6, Issue 6, November-December 2024
Published On 2024-12-04
Cite This Challenges and Opportunities of E-commerce in the African Market: A Case Analysis of Amazon.com - Dada I. Lemi - IJFMR Volume 6, Issue 6, November-December 2024. DOI 10.36948/ijfmr.2024.v06i06.31912
DOI https://doi.org/10.36948/ijfmr.2024.v06i06.31912
Short DOI https://doi.org/g8tv86

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