Analysis on the Digital Marketing Vs Traditional Marketing 7P’s of Marketing Mix: the Core Elements for Service Marketplace

Author(s)	Nupur, Dr Bajrang Yadav
Country	india
Abstract	Marketplace consists of two kinds of sectors i.e.Product market and service market. Thesuccess of any market depends on marketing mix. Both product and service markets have respectively 4P’s and 7 P’s in their marketing mix. The marketing mix of service market is also known as the extendedmarketing mix. In this research paper, we are discussing the 7 P’s of marketing mix belongs to servicemarkettobesustainable in such competitive era. Traditionally, we sell our products and services to the general population. Thetypical response rate for outbound communications in conventional marketing is usually between 0.5percentand 2percent,depending onthe mediumused. The Internet are revolutionising the way businesses communicate withtheir customers, making it easier and more efficient than traditional marketing methods. Internet access isavailable 24 hours a day, seven days a week, 365 days a year, making it more convenient for today'susers.
Keywords	InternetMarketing,TraditionalMarketing,Purchase,e-Commerce E-Commerce, OpenNetworkforDigitalCommerce(ONDC),Online,Marketplace,Platform
Field	Mathematics > Economy / Commerce
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-05-22
Cite This	Analysis on the Digital Marketing Vs Traditional Marketing 7P’s of Marketing Mix: the Core Elements for Service Marketplace - Nupur, Dr Bajrang Yadav - IJFMR Volume 5, Issue 3, May-June 2023.

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research