Revival of Tribal Fashion and Lifestyle: A Case Study of Western Odisha

Author(s)	Dr. Sudhanshubala Tripathy, Mrs. Shubhranshubala Tripathy
Country	India
Abstract	Odisha is a land of primitive tribal culture, full of picturesque colourful natural sceneries. It has inherited a wealth of traditional art and culture. In western Odisha, the elements of tribal cultural heritage have become a determining factor of the fashion trend. Most of the traditional tribal arts and crafts have come to find favour in the minds of art lovers and fashion designers not only in India but also in the world. On the contrary, due to a lack of proper training and sound technical knowledge, the tribals don’t find the means to promote their arts and natural creative skills. This paper focuses on the specific traditional art forms of tribals of Western Odisha and also advocates for the requirement of private-public support to promote local art and design in the global fashion industries and social media.
Keywords	Primitive tribal culture, fashion trend, technical knowledge, private-public support)
Field	Sociology > Education
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-12-02
Cite This	Revival of Tribal Fashion and Lifestyle: A Case Study of Western Odisha - Dr. Sudhanshubala Tripathy, Mrs. Shubhranshubala Tripathy - IJFMR Volume 6, Issue 6, November-December 2024. DOI 10.36948/ijfmr.2024.v06i06.32416
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.32416
Short DOI	https://doi.org/g8tgpk

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