From Privacy to Publicity : The Development of Personality Rights in India

Author(s)	Dinesh Singh Sagar, Kalpna Sharma
Country	India
Abstract	Over the last few decades in India, as in other parts of the world too, there has been significant movement towards codifying laws regarding the recognition of personality rights. This paper examines the development, current legal frameworks, and emerging challenges concerning personality rights in the context of IPR within India. The study especially seeks out how the protection of personality as an IP right co-exists with its commercialisation. The paper also examines the effects of new advancements in technologies on these legal rights and their enforcement. The results highlight how such an IP Law needs also to consider the marketing aspects of such an IP, which will help in maintaining the priorities of these IP laws on a global level.
Keywords	rights, privacy, personalities, intellectual property rights (IPR), artificial intelligence (AI)
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-12-10
Cite This	From Privacy to Publicity : The Development of Personality Rights in India - Dinesh Singh Sagar, Kalpna Sharma - IJFMR Volume 6, Issue 6, November-December 2024. DOI 10.36948/ijfmr.2024.v06i06.32737
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.32737
Short DOI	https://doi.org/g8vggv

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International Journal For Multidisciplinary Research