International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

An Analysis of the Perception of the Customers towards E-Marketplaces in India

Author(s) Sapna, Prabha
Country India
Abstract E-Marketplaces are single-window applications where online selling and purchasing of goods across the country can be done. They provide an additional channel to market the products and customers can purchase a wide range of products. This program is the platform that offers products and services with less marketing expenses as compared to other selling channels; it also allows organizations to reap new opportunities in other countries around the globe. However, E-marketplaces are becoming popular with customers as it is very convenient for customers to compare prices and products. Digital technologies help people in their everyday lives as they provide information not only on retail stores or government policies but also share information on problems or issues. Without Digital technology computing and Mobile applications, these days no economy can think of the speedy economic growth and welfare of their people.
The journey of E-Marketplaces in India attained a milestone when the Digital India program was launched on 1st July 2015 by the central government of India. This program focused on the development of secure and stable digital infrastructure, delivering government service. Therefore, the present study focused on determining the overall perception of customers concerning E-Marketplaces in the Indian economy. The size of E-marketplaces in India is yet small in comparison to its population size though as per this study perceptions of customers are changing positively towards these markets.
Keywords E-Marketplace, Electronic Services, Electronic Commerce, Customers, Perceptions
Field Business Administration
Published In Volume 5, Issue 3, May-June 2023
Published On 2023-05-29
Cite This An Analysis of the Perception of the Customers towards E-Marketplaces in India - Sapna, Prabha - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3317
DOI https://doi.org/10.36948/ijfmr.2023.v05i03.3317
Short DOI https://doi.org/gr9rzk
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com