A Study on “The Applicability of Artificial Intelligence Marketing for Creating Data – Driven Marketing Strategies at Cherri Technologies, Pondicherry

Author(s)	Ayesha .S, Pougajendy .S
Country	India
Abstract	This study examines the use of Artificial Intelligence (AI) in developing data-driven marketing strategies at Cherri Technologies, Pondicherry. A descriptive research approach was applied, collecting data from 103 participants through structure questionnaires. Various statistical tools, such as Chi-square, ANOVA, regression analysis, and correlation, were used to analyse the data. The results indicate a strong association between the integration of AI and the enhancement of marketing strategies, especially in terms of improving efficiency, personalization, and customer engagement. Despite its advantages, obstacles like high implementation costs, ethical concerns, and data privacy issues continue to hinder its full adoption. The findings offer valuable insights for utilizing AI to create innovative marketing strategies, while also addressing the challenges involved. The study highlights the need for ongoing adaptation, ethical considerations, and further research into AI-driven marketing practices.
Keywords	KEY WORDS: Artificial Intelligence (AI), Data-Driven, Personalization, Digital Marketing Strategies.
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-12-27
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.33445
Short DOI	https://doi.org/g82gj5

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International Journal For Multidisciplinary Research