
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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The Role of Social Media in Business Breakthroughs: A Comprehensive Analysis
Author(s) | Swagat Patel |
---|---|
Country | India |
Abstract | Social media has become an integral part of the digital transformation journey for businesses. In this research paper, we delve into the use of social media by business-to-business (B2B) companies. We explore various aspects, including the impact of social media, adoption strategies, tools, and measuring effectiveness. By synthesizing existing literature, we provide valuable insights for both academics and practitioners. |
Keywords | Social media, B2B, Branding, Trends, Customer, Strategies, Digital Marketing, content creation, influencer marketing |
Published In | Volume 6, Issue 6, November-December 2024 |
Published On | 2024-12-24 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i06.33749 |
Short DOI | https://doi.org/g8w2wp |
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E-ISSN 2582-2160

CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
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