International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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A Study on Analysis of Consumer FMCG Product Purchasing Patterns

Author(s) DR.V.SIVASUBRAMANIAN
Country India
Abstract People use fast-moving consumer goods (FMCG) in their daily life. Giving people advantages on a personal level is its value. As the aforementioned data makes clear, FMCG firms are well-positioned to provide consumers with high-quality, easily accessible services. The study's goal is to investigate how consumers behave when they purchase FMCG goods. The findings clearly show that there was no statistically significant correlation between the purchasing behavior of FMCG products and age, gender, education level occupation.
Keywords Brand, FMCG items, quality, and healthful products; behavior
Field Business Administration
Published In Volume 6, Issue 6, November-December 2024
Published On 2024-12-24
DOI https://doi.org/10.36948/ijfmr.2024.v06i06.33786
Short DOI https://doi.org/g8w2wc
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