International Journal For Multidisciplinary Research

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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2025) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.

Online Marketing of Coffee Shops in Manila: Its Significance to Business Profitability

Author(s) Prof. Annalyn Y.Buenaseda, Dr. Cynthia A. Manalad, Prof. Ma Lourdes H. Gomez
Country Philippines
Abstract The researchers study of Online Marketing of Coffee shops in Manila : Its Significance to Business Profitability. To determine the significance of online marketing to business profitability of coffee shops in Manila is through google forms.
This study used descriptive evaluation is used in this analysis to gather information to examine various phenomena and circumstances. The goal of this method is to find answers to specific questions such as identifying how the events start, the locations, time and dates, and the present issues or phenomena.
The target respondents were the employees of Starbucks branches in Manila. There were 100 employees of Starbucks. Random sampling was utilized to gather data.
The findings The online marketing strategies rated as Highly Extent. The positive impact gained the greatest overall weighted mean. The market demand got the highest overall weighted mean
Recommendations Starbucks may offer premium membership to the customers who can able to receive special offer through the use of email, can create unique strategies on how they can improve the negative impacts of online marketing. innovate existing products that can attract and encourage customers to purchase.
Keywords Starbucks, Online Marketing, Product, Phenomena, Customer, Profitability
Field Business Administration
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-22
Cite This Online Marketing of Coffee Shops in Manila: Its Significance to Business Profitability - Prof. Annalyn Y.Buenaseda, Dr. Cynthia A. Manalad, Prof. Ma Lourdes H. Gomez - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.33888
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.33888
Short DOI https://doi.org/g829sw

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