Effect of Green Marketing Practices on Consumer Behaviour in India

Author(s)	P. Anand Kumar
Country	India
Abstract	In today’s dynamic world of Globalization, the most pressing necessity is to protect not just the interests of Customers and Consumers, but also the environment. The growing evidence of environmental issues has caused a rise in global environmental awareness during the past three decades. Consumer concerns regarding environmental preservation and conservation are taken into consideration in environmentally reasonable or “Green” marketing
Keywords	Marketing, Consumer Behaviour, Environmental Preservation, Green, Globalization.
Field	Business Administration
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-06-02
Cite This	Effect of Green Marketing Practices on Consumer Behaviour in India - P. Anand Kumar - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3393
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.3393
Short DOI	https://doi.org/gr97r6

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International Journal For Multidisciplinary Research