International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Effect of Green Marketing Practices on Consumer Behaviour in India

Author(s) P. Anand Kumar
Country India
Abstract In today’s dynamic world of Globalization, the most pressing necessity is to protect not just the interests of Customers and Consumers, but also the environment. The growing evidence of environmental issues has caused a rise in global environmental awareness during the past three decades. Consumer concerns regarding environmental preservation and conservation are taken into consideration in environmentally reasonable or “Green” marketing
Keywords Marketing, Consumer Behaviour, Environmental Preservation, Green, Globalization.
Field Business Administration
Published In Volume 5, Issue 3, May-June 2023
Published On 2023-06-02
DOI https://doi.org/10.36948/ijfmr.2023.v05i03.3393
Short DOI https://doi.org/gr97r6
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E-ISSN 2582-2160
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