International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Factors Influencing Choice of OTT Platforms Among Students

Author(s) Sunny Paul, Saurav Soni, Pushpendra Singh Kushwah, Nikky Bisen
Country India
Abstract This study explores what drives students to choose certain OTT platforms, focusing on factors like exclusive content, cost, user interface, and social influence. The findings aim to help OTT providers and marketers improve user experiences, refine strategies, and better cater to the student audience.
Keywords OTT platforms, student preferences, exclusive content, digital media, consumer behaviour, marketing strategies, user interface
Published In Volume 6, Issue 6, November-December 2024
Published On 2024-12-28
DOI https://doi.org/10.36948/ijfmr.2024.v06i06.34180
Short DOI https://doi.org/g8xgm4
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E-ISSN 2582-2160
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