International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2025) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 1
January-February 2025

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

How the Pandemic Crisis Transformed Coffee Shops in Iran: Challenges and Strategies

Author(s) Mohammad Javad Hesam, Sheuly Nath, Maria Teresa Matriano
Country Oman
Abstract The COVID-19 pandemic has drastically altered the landscape of various industries, particularly the food and beverage sector. Coffee shops, which serve as social hubs, faced significant disruptions due to lockdowns and health regulations. This study examines the implications of the pandemic on coffee shops in Iran, focusing on the challenges faced and the strategies needed for recovery and resilience. Methodology: The research was conducted through a comprehensive review of online databases, including Scopus and Google Scholar, as well as various news websites such as SID and Iran Medex. Additionally, qualitative data were gathered through interviews with coffee shop managers from May 1, 2020, to December 1, 2020. This mixed-method approach enabled a thorough understanding of the pandemic's impact on the industry. Findings: Analysis of discussions among Iranian coffee shop entrepreneurs revealed widespread fear and concern regarding the post-COVID landscape. Many businesses struggled to adapt to government regulations and the new health protocols designed to ensure customer safety. The results indicate that coffee shops that proactively addressed the challenges posed by the pandemic and sought to redesign their operational frameworks were better positioned to survive. Discussion: The findings suggest that businesses must learn from the experiences gained during the pandemic. Key strategies for resilience include re-evaluating supply chain networks, implementing innovative business models, and adhering to new health protocols. Those coffee shops that embrace change and invest in their operational strategies will likely emerge stronger in the post-pandemic economy. Conclusion: The COVID-19 pandemic has served as a wake-up call for coffee shop businesses in Iran. By recognizing the need for adaptation and resilience, these establishments can navigate the challenges of the post-COVID era. The goal for coffee shops moving forward should be to remain competitive in both domestic and international markets, ensuring their sustainability in a rapidly changing environment.
Keywords COVID-19 pandemic, Business challenges, Coffee shops, Crisis response, Operational strategies
Field Business Administration
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-26
Cite This How the Pandemic Crisis Transformed Coffee Shops in Iran: Challenges and Strategies - Mohammad Javad Hesam, Sheuly Nath, Maria Teresa Matriano - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.34183
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.34183
Short DOI https://doi.org/g829st
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 1Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com