Behavioral Biases in Investment Decision-making: A Study of Sagar, M.P.

Author(s)	Aditi Nema, Mamta Manshani
Country	India
Abstract	Investment decisions are shaped by a blend of rational analysis and psychological biases, a concept central to behavioral finance. This study examines how these biases impact individual investors in Sagar, M.P. Through a comprehensive survey, it identifies key biases such as anchoring, availability bias, cognitive dissonance, conservatism bias, herding, overconfidence, regret aversion, representativeness The research highlights how these biases influence financial decisions and often lead to less effective investment strategies. By understanding these psychological factors, the study aims to provide actionable recommendations for minimizing their negative impact. The goal is to help investors make more informed decisions, thereby improving overall investment outcomes
Keywords	Behavioral Biases, Behavioral Finance, Cognitive Biases, Conservatism, Disposition Effect, Equity, Herding, Overconfidence, Risk Perception
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-12-29
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.34222
Short DOI	https://doi.org/g8xgmf

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