The Impact of Cognitive Biases on Consumer Decision-Making in Online Shopping: Analyzing the Role of Social Proof and Scarcity Messaging

Author(s)	Dr. Tusharkana Majumdar
Country	India
Abstract	In the last few years, consumer behavior, online shopping, and their decision-making have been of great interest to many advertising and marketing professionals. The present paper tried to identify the role of two cognitive biases (social proof and scarcity messaging), that have an impact on the consumer's mindset and end up buying the product. These biases often deviate from rational decision-making processes and can significantly influence consumer behavior. The psychological aspect, behavior, and mindset are crucial in understanding consumer behavior. A small survey on online shopping and cognitive biases was done through Google Forms. Finally, this research paper provides insights for consumers to understand marketing strategies and buy according to their needs and not under the influence of cognitive biases.
Keywords	consumer behavior, cognitive biases, social proof, scarcity messaging, online shopping
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-01-10
Cite This	The Impact of Cognitive Biases on Consumer Decision-Making in Online Shopping: Analyzing the Role of Social Proof and Scarcity Messaging - Dr. Tusharkana Majumdar - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.34272
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.34272
Short DOI	https://doi.org/g82hjw

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International Journal For Multidisciplinary Research