The Transformative Role of CRM Systems in Modern Healthcare: Bridging the Provider-Patient Gap

Author(s)	Mohit Mittal
Country	United States
Abstract	This comprehensive article explores the transformative role of Customer Relationship Management (CRM) systems in modern healthcare delivery. The article examines how CRM platforms revolutionize patient care through enhanced engagement, streamlined operations, and data-driven decision-making capabilities. It investigates the significant impact of healthcare CRM on personalized care delivery, patient experience, and operational efficiency while addressing the technical and organizational implementation challenges. The article demonstrates how CRM systems facilitate better care coordination, improve patient outcomes, and contribute to financial sustainability in healthcare organizations. Special attention is given to the unique features of healthcare CRM systems that differentiate them from traditional CRM platforms, highlighting their crucial role in advancing patient-centered care models and supporting healthcare providers in delivering more effective, efficient, personalized medical services.
Keywords	Healthcare CRM, Patient Engagement, Care Coordination, Implementation Challenges, Clinical Outcomes
Field	Computer
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-12-31
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.34280
Short DOI	https://doi.org/g82ggb

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International Journal For Multidisciplinary Research