International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Study on Employees Branding in the Digital Age at Integra Software Services Pvt Ltd Puducherry

Author(s) Mathiarasi C, Mrs.S.Deepa
Country India
Abstract In the digital age, employee branding has emerged as a strategic tool for organizations to enhance their reputation and competitiveness. This study explores the concept of employee branding at Integra Software Services Pvt. Ltd., Puducherry, with a focus on how employees contribute to shaping the organization’s digital identity. By examining the interplay between personal and organizational branding, the research investigates how employees' online presence, social media activities, and professional networks reflect and reinforce the company's values and culture. The study employs a mixed-methods approach, combining qualitative interviews with employees and quantitative analysis of their digital footprints. It identifies the key enablers of effective employee branding, including organizational support, training on digital etiquette, and alignment with corporate values. Additionally, the research highlights challenges such as maintaining authenticity, managing digital boundaries, and mitigating risks associated with inappropriate online behavior. The findings reveal that a robust employee branding strategy not only enhances Integra’s digital presence but also boosts employee engagement, job satisfaction, and talent retention. The study concludes with recommendations for implementing structured employee branding initiatives, leveraging technology, and fostering a culture of mutual trust and transparency in the digital landscape. This research underscores the critical role of employees as brand ambassadors and offers actionable insights for organizations aiming to thrive in the digital era.
Keywords Employee Branding, Digital Identity, Social Media, Organizational Culture, Talent Retention.
Field Business Administration
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-04
Cite This A Study on Employees Branding in the Digital Age at Integra Software Services Pvt Ltd Puducherry - Mathiarasi C, Mrs.S.Deepa - IJFMR Volume 7, Issue 1, January-February 2025.
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E-ISSN 2582-2160
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