Revolutionizing Startups: The Role of Digital Payment Systems in Enhancing Market Access and Operational Efficiency in India

Author(s)	Tanay Jalan
Country	India
Abstract	The fast rise in startups throughout India has been accompanied by lingering obstacles, such as restricted financial resources and limited market penetration. This study examines how digital payment systems, especially UPI, have transformed startups' access to markets and operational efficiency. The study investigates the factors influencing the broad acceptance of digital payments by utilizing theoretical frameworks such as the Technology Acceptance Model (TAM) and Roger's Diffusion of Innovations Theory. Key advantages include improved cash flow tracking, simpler processes, increased business legitimacy, and a wider geographic reach, according to a thematic analysis based on responses from 12 Indian entrepreneurs. The results highlight how digital payments, supported by encouraging government policies and rising consumer acceptance, have a revolutionary effect on Indian businesses. Suggestions for further research include sector-specific studies and deeper qualitative investigations through interviews.
Keywords	Digital Payment Systems, UPI Adoption, Indian Startups, Market Reach, Operational Efficiency
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-01-04
Cite This	Revolutionizing Startups: The Role of Digital Payment Systems in Enhancing Market Access and Operational Efficiency in India - Tanay Jalan - IJFMR Volume 7, Issue 1, January-February 2025.

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research