
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 7 Issue 1
January-February 2025
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Global Strategic Marketing in the Indian Market
Author(s) | Mitra mehta, Surajit Chand, Harsh Jain, Prastuti Sarmah |
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Country | India |
Abstract | This paper explores the dynamics of global strategic marketing within the Indian market, emphasizing the unique challenges and promising opportunities for international brands. As one of the fastest-growing economies, India boasts a diverse and evolving consumer base shaped by cultural, linguistic, and economic diversity. For global marketers, this creates a complex yet rewarding landscape that requires navigating regional nuances, regulatory frameworks, and a competitive market environment dominated by both established domestic players and innovative startups. By analyzing successful case studies and marketing strategies, the study highlights the critical importance of localization—adapting products, services, and messaging to align with India's multifaceted cultural and consumer landscape. Cultural sensitivity emerges as a key factor in fostering trust and building brand loyalty in a market where traditions and preferences vary significantly across regions and demographics. Additionally, the paper underscores the growing role of digital engagement, driven by India’s widespread smartphone adoption, affordable internet access, and burgeoning e-commerce ecosystem. Social media, influencer collaborations, and localized digital campaigns are increasingly vital for connecting with India's tech-savvy consumers, particularly in urban and semi-urban areas. The findings culminate in actionable recommendations for international brands seeking to establish or expand their presence in India. These include combining global strategies with localized insights, investing in robust market research, and forging partnerships with local entities to strengthen distribution and consumer reach. By adopting these approaches, international brands can effectively navigate the complexities of the Indian market and unlock its vast potential. |
Keywords | Global Marketing,Indian Consumer Behavior, Localization Strategies,Marketing Challenges in India |
Published In | Volume 7, Issue 1, January-February 2025 |
Published On | 2025-01-23 |
Cite This | Global Strategic Marketing in the Indian Market - Mitra mehta, Surajit Chand, Harsh Jain, Prastuti Sarmah - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.34694 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i01.34694 |
Short DOI | https://doi.org/g82wp6 |
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E-ISSN 2582-2160

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