International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2025) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.

Behavioral Intention and Adoption of Mobile Payments in Digos City

Author(s) Harrold Wilson M. Yuson, Princess R. Florentino, Diane G. Sarcauga, Kathlene Mae B. Geloca
Country Philippines
Abstract The rapid growth of digital payments and the increasing penetration of mobile devices have highlighted the need to understand the factors influencing the adoption of mobile payments. This quantitative study explored factors influencing behavioral intention and adoption of mobile payments, specifically in Digos City. It aimed to explore mobile wallet users' behavioral intentions and adoption patterns. The results revealed varying levels of awareness, usage patterns, and familiarity with mobile wallets, with significant differences observed between demographic groups. Results showed a moderate to strong positive correlation between behavioral intention factors—such as perceived ease of use, perceived usefulness, social influence, and facilitating conditions—and the actual adoption of mobile payments, underscoring the importance of these determinants in fostering a cashless society. This was anchored using the Theory of Planned Behavior (TPB) and Unified Theory of Acceptance and Use of Technology (UTAUT) models. A descriptive correlational research design was employed. Data was collected from 330 respondents through survey questionnaires.
Keywords Behavioral Intention, Adoption, Mobile Payments, Digos City, TPB, UTAUT
Field Business Administration
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-12
Cite This Behavioral Intention and Adoption of Mobile Payments in Digos City - Harrold Wilson M. Yuson, Princess R. Florentino, Diane G. Sarcauga, Kathlene Mae B. Geloca - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.34725
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.34725
Short DOI https://doi.org/g82hdv

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