International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2025) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.

Analysing the Degree of Awareness of Corporate Dataveillance on Consumer Privacy

Author(s) Maitreyi Singh, Aviral Amar, Bala Avijit Chaturvedula, Arnav Tripathi
Country India
Abstract With the rapid growth of digital technologies and the proliferation of data-driven services, understanding the dynamics of data privacy has become crucial. The present study explores the extent of awareness of the urban population of India in regards to corporate data surveillance on consumer privacy. It examines the degree of transparency with which corporations ask their customers for consent and the extent to which individuals are willing to share their private information. This study combines insights from diverse sources to shed light on the mechanisms by which data is gathered and shared. The findings were examined extensively using the SPSS software to ascertain the implications on user privacy in the form of quantitative analysis, based on the following parameters: technological proficiency, awareness, user perception, transparency, and regulations. By studying the factors influencing people's decisions to share personal data, this report provides a comprehensive overview of the current state of digital data privacy and its significance for individuals and businesses.
Keywords Information security, Digital surveillance, Digital literacy, Privacy, Transparency, Regulations, Personalized advertising, Data privacy
Field Sociology > Intelligence / Security
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-11
Cite This Analysing the Degree of Awareness of Corporate Dataveillance on Consumer Privacy - Maitreyi Singh, Aviral Amar, Bala Avijit Chaturvedula, Arnav Tripathi - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.34728
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.34728
Short DOI https://doi.org/g82hdt

Share this