
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 7 Issue 1
January-February 2025
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Analysing the Degree of Awareness of Corporate Dataveillance on Consumer Privacy
Author(s) | Maitreyi Singh, Aviral Amar, Bala Avijit Chaturvedula, Arnav Tripathi |
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Country | India |
Abstract | With the rapid growth of digital technologies and the proliferation of data-driven services, understanding the dynamics of data privacy has become crucial. The present study explores the extent of awareness of the urban population of India in regards to corporate data surveillance on consumer privacy. It examines the degree of transparency with which corporations ask their customers for consent and the extent to which individuals are willing to share their private information. This study combines insights from diverse sources to shed light on the mechanisms by which data is gathered and shared. The findings were examined extensively using the SPSS software to ascertain the implications on user privacy in the form of quantitative analysis, based on the following parameters: technological proficiency, awareness, user perception, transparency, and regulations. By studying the factors influencing people's decisions to share personal data, this report provides a comprehensive overview of the current state of digital data privacy and its significance for individuals and businesses. |
Keywords | Information security, Digital surveillance, Digital literacy, Privacy, Transparency, Regulations, Personalized advertising, Data privacy |
Field | Sociology > Intelligence / Security |
Published In | Volume 7, Issue 1, January-February 2025 |
Published On | 2025-01-11 |
Cite This | Analysing the Degree of Awareness of Corporate Dataveillance on Consumer Privacy - Maitreyi Singh, Aviral Amar, Bala Avijit Chaturvedula, Arnav Tripathi - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.34728 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i01.34728 |
Short DOI | https://doi.org/g82hdt |
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E-ISSN 2582-2160

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