Strategic Insights into QSR Marketing & Operations: Case Studies and Best Practices

Author(s)	Ms. Sameeksha Sharma, Dr. Amarjit R Deshmukh, Mr. Yashwant Kumar
Country	India
Abstract	Quick Service Restaurants (QSRs) play a pivotal role in the global foodservice industry, characterized by their speed, convenience, and affordability. This study delves into the evolution of QSRs, emerging trends, technological integration, and operational challenges. It highlights the role of advanced marketing analytics, including Market Mix Modelling (MMM) and attribution models, in optimizing strategies. Case studies from leading brands like Yum! provides practical insights into addressing contemporary challenges and leveraging technology to drive growth.
Keywords	QSR, Marketing Mix Modelling, Attribution Models, Strategic Media Planning, Technological Innovations, Optimization
Field	Mathematics > Statistics
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-01-10
Cite This	Strategic Insights into QSR Marketing & Operations: Case Studies and Best Practices - Ms. Sameeksha Sharma, Dr. Amarjit R Deshmukh, Mr. Yashwant Kumar - IJFMR Volume 7, Issue 1, January-February 2025.

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