International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2025) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.

Using Social Media to Create Real-Time Engagement with the Consumer Base in Entertainment Marketing

Author(s) Erika Enyolu
Country Canada
Abstract This paper seeks to present entertainment marketing’s social media revolution. As consumer engagement with digital platforms recursively shape the entertainment brand’s business model, the primary marketing tool is social media for real-time, communicative and personalized engagement with customers. Using data analytics, influencer collaborations, live events help entertainment marketers increase brand awareness and engagement. Advertising reap benefits from social medial in depolarized repertoire because of timely interaction conferred to it unlike traditional media where viewers are transformed into active participants. The findings of this study bear implications that concern entertainment marketing communication by pointing out how trending content, interactive campaign and audience information can help augment the reach of the intended entertainment marketing communication. In the paper, the author examines case studies and compares industries to reveal that strategic use of social media fosters audience engagement, increases market coverage and reflects the shift of consumer trends. The success of engaging customers in real-time therefore poses an important lesson for entertainment brands who need to feature real-time as one of their most important marketing tools in the current social media age.
Keywords social networking advertising, experiential marketing, celebrities
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-16
Cite This Using Social Media to Create Real-Time Engagement with the Consumer Base in Entertainment Marketing - Erika Enyolu - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.35135
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.35135
Short DOI https://doi.org/g82gr2

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