International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2025) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.

Trade Marketing in the Post-COVID Era: A Deep Dive into the FMCG Industry

Author(s) Mariya Fatima
Country India
Abstract The Study aims to show how Post-COVID-19 pandemic has changed trade marketing strategies from the Fast-Moving Consumer Goods aspect, focusing on how consumer behaviour and the retail environment has changed. The research combines quantitative analysis of sales performance data, consumer buying behaviors and qualitative feedback from key industry players regarding the effectiveness of new marketing tactics post-pandemic using a mixed-method approach. The findings show a clear pivot to digital interaction — more shopping online, plus interest in health-oriented products. Such changes are indicative of the new requirements of consumers as well as a request for a re-evaluation of traditional marketing models employed in the FMCG industry. The findings matter for marketing and also illuminate how consumer health trends affect what types of products are on store shelves, suggesting that health issues are increasingly influencing purchasing decisions. Thus the study adds to the existing knowledge of trade marketing and how it can evolve and support consumer health while aiding FMCG brands achieve sustained growth in the
transformed marketplace. These implications indicate a marketing gain by integrating health and well-being, which would aid future developments in the FMCG sector and healthcare industry.
Keywords Trade marketing, FMCG, post-COVID, digital transformation, omnichannel, consumer behaviour, supply chain, data analytics
Field Business Administration
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-16
Cite This Trade Marketing in the Post-COVID Era: A Deep Dive into the FMCG Industry - Mariya Fatima - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.35167
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.35167
Short DOI https://doi.org/g82grh

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