International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Traversing through Consumer Buying Behaviour Landscape: A Bibliometric Analysis using OpenAlex Database

Author(s) Guru Daaman Shrivastava, Shalini Choithrani
Country India
Abstract This study aims to track the growth and development of consumer buying behaviour research from 1958 to 2024 using bibliometric analysis. To do so, the paper analyses the increase in the volume of publications, highlights the trending topics, identifies major contributors, and recognises prominent subthemes of the consumer buying behaviour research landscape. The dataset for the bibliometric analysis is extracted from OpenAlex, which is an open-source bibliographic database. After the filtration, the study selects 4,795 research articles for analysis. The study uses VOSviewer to carry out the bibliometric coupling analysis and the R package known as Bibliometrix for descriptive analysis. The findings from the analysis reveal that there has been a surge in the production of consumer buying behaviour research from the year 2000, peaking in the year 2021. Some of the most frequently mentioned terms include “consumer shopping behaviour,” “compulsive buying,” and “impulsive buying”. Moreover, apart from the identification of prominent contributors, the study highlights four major subthemes that are Social impact on Buying Behaviour, Impulsive Buying Behaviour, Compulsive Buying Behaviour and Panic Buying Behaviour. The study takes into account the difference between purchase intention and buying behaviour and therefore exclusively focuses on research articles specifically discussing the buying behaviour of consumers segregating it from the pool of consumer behaviour research. Moreover, the study uses OpenAlex, which to the knowledge of the authors, has not been used as a database for bibliometric analysis of consumer behaviour research to date.
Keywords Bibliometric Analysis, Bibliometric Coupling Analysis, Consumer Buying Behaviour, OpenAlex, VOSviewer, Bibliometrix
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-16
Cite This Traversing through Consumer Buying Behaviour Landscape: A Bibliometric Analysis using OpenAlex Database - Guru Daaman Shrivastava, Shalini Choithrani - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.35180
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.35180
Short DOI https://doi.org/g82gq8

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