International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2025) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.

Behavioral Biases in Online Shopping: A Study on How Discounts and Recommendations Influence Choices

Author(s) Garv Nagpal
Country India
Abstract ABSTRACT
This research paper examines the role of behavioral biases specifically anchoring and the decoy effect in shaping online shopping decisions, particularly in the context of discounts and tailored product recommendations. By understanding how these biases influence consumer choices, online retailers can optimize their marketing strategies to improve user engagement and increase conversion rates. The study provides actionable insights into how strategic use of these biases can enhance marketing effectiveness, while also addressing the ethical considerations necessary to maintain consumer trust and satisfaction. Excessive use of behavioral biases can lead to manipulative practices, and retailers must ensure transparency and fairness in their marketing efforts. Additionally, the research suggests avenues for future studies, focusing on exploring these biases within specific demographics or regional contexts to better understand how they vary across different populations. Overall, this study offers valuable insights into both the potential benefits and ethical implications of using behavioral strategies in online retail settings.
Keywords Behavioral Biases, Anchoring, Decoy Effect, Online Retail, Marketing Strategies, Consumer Behavior, Ethical Marketing, User Engagement, Future Research, Marketing Effectiveness.
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-16
Cite This Behavioral Biases in Online Shopping: A Study on How Discounts and Recommendations Influence Choices - Garv Nagpal - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.35247
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.35247
Short DOI https://doi.org/g82gqb

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