Consumer Adoption of Autonomous Vehicles: How Product Managers Can Overcome Market Resistance

Author(s)	Darshak Sanghavi
Country	United States
Abstract	The consumer adoption of autonomous vehicles (AVs) has faced significant hurdles, with psychological and social factors playing a crucial role in market resistance. Despite advancements in AV technology, widespread acceptance is hampered by consumer fears, misconceptions, and a lack of trust in the technology. This whitepaper analyzes these psychological and social barriers and provides actionable strategies for product managers to overcome them. By addressing issues related to trust, misconceptions, and market education, product managers can help facilitate smoother consumer adoption. We will explore consumer behavior, communication strategies, the role of AV trials, and effective marketing techniques to mitigate concerns and enhance public perception.
Keywords	Autonomous vehicles, consumer adoption, market resistance, trust-building, consumer behavior, misconceptions, marketing strategies, AV trials, public perception, consumer psychology.
Field	Engineering
Published In	Volume 4, Issue 6, November-December 2022
Published On	2022-12-07
DOI	https://doi.org/10.36948/ijfmr.2022.v04i06.35257
Short DOI	https://doi.org/g82h5b

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International Journal For Multidisciplinary Research